Jaswinder Virdee

About:

Hello - Hi, my name is Jaswinder Virdee. I am a self taught Front End Web Developer with over 20 years experience. I started off working in the Music and Entertainment industries, then in Social Media for several years. I recently spent four years at Meta (opens in new tab) — where I was promoted to Senior CMS Specialist and EMEA Lead, growing the team from 1 to 4. I now work as a Content Management Strategist at WTW (opens in new tab), architecting content models for multi-tenant platforms serving millions globally. I'm currently obsessing over Prompt Engineering, exploring how AI agents and large language models can redefine the boundaries of modern development. You can see what i've been playing with in my labs (opens in current tab) section.

Skills:

• Over 20 years of writing HTML, CSS & JavaScript.
  From bespoke hand-coded microsites to robust, scalable multi-tenant CMS platforms serving millions globally.
• CMS Architecture & Content Strategy.
  Extensive experience with WordPress, enterprise CMS platforms, and building scalable content models across multi-language, multi-segment environments.
• Team Leadership & Delivery.
  Built and led cross-functional teams of up to 4, including developers, copywriters, and project managers. Delivered under tight deadlines across EMEA.
• SEO, Performance & Conversion Optimisation.
  Strategically A/B tested page redesigns yielding consistent improvements up to 20% better conversion rates. Significantly reduced homepage load times by 30% through targeted image optimisation and delivery pipeline performance.
• AI & Prompt Engineering.
  Used AI agents and prompt engineering to rewrite internal scripts, streamlining deployment processes. Beta-tested CMS AI features at Meta.

Clients:

Recent Projects: