Jaswinder Virdee

About:

Hello - Hi, my name is Jaswinder Virdee. I am a self taught Front End Web Developer with over 20 years experience. I started off working in the Music and Entertainment industries, then in Social Media for several years. I recently spent four years at Meta (opens in new tab) — where I was promoted to Senior CMS Specialist and EMEA Lead, growing the team from 1 to 4. I now work as a Content Management Strategist at WTW (opens in new tab), architecting content models for multi-tenant platforms serving millions globally. In my spare time, I obsess over Prompt Engineering—exploring how AI agents and large language models can redefine the boundaries of modern development.

Skills:

• Over 20 years of writing HTML, CSS & JavaScript.
  From bespoke hand-coded microsites to robust, scalable multi-tenant CMS platforms serving millions globally.
• CMS Architecture & Content Strategy.
  Extensive experience with WordPress, enterprise CMS platforms, and building scalable content models across multi-language, multi-segment environments.
• Team Leadership & Delivery.
  Built and led cross-functional teams of up to 4, including developers, copywriters, and project managers. Delivered under tight deadlines across EMEA.
• SEO, Performance & Conversion Optimisation.
  Strategically A/B tested page redesigns yielding consistent improvements up to 20% better conversion rates. Significantly reduced homepage load times by 30% through targeted image optimisation and delivery pipeline performance.
• AI & Prompt Engineering.
  Used AI agents and prompt engineering to rewrite internal scripts, streamlining deployment processes. Beta-tested CMS AI features at Meta.

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